Instagram Growth & Revenue Strategy Proposal

Instagram Growth & Revenue Strategy Proposal

For: Stephen Baker

Prepared by: Somizu, represented by @thesenuka

Objective

To launch and scale Stephen Baker’s Instagram presence into a predictable revenue channel, focusing on growing authority, generating leads, and monetizing both group coaching and digital products.

Key Opportunities

  • Build a personal brand that attracts high-ticket leads organically
  • Create a faceless or low-effort content strategy to free up SGB’s time
  • Implement a direct-response sales funnel inside Instagram DMs
  • Position Instagram as the growth engine for YouGrow app and group offers
  • Increase conversion of leads with DM automation and structured follow-up

Our Strategy

Content Creation:

  • Weekly reels based on coaching insights, objections, and transformation hooks
  • Mix of face and non-face content to save time
  • Scriptwriting, editing, scheduling handled by our team

Engagement & Lead Gen:

  • Daily interaction with 30–50 aligned accounts
  • Commenting and strategic DM outreach
  • Organic Pixel and Alt Page strategies (optional)

Monetization Funnel:

  • Custom DM flow using ManyChat for group program and MP3 sales
  • Automated follow-up to qualify and convert warm leads
  • Bi-weekly optimization calls to refine messaging

Investment

  • Estimated range: $8,000–$10,000 for a 90-day done-for-you growth program

    (Includes content, engagement, monetization funnel, and dedicated strategist)

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