Instagram CEO's Secrets to More Reach & Engagement | Adam Mosseri Tips

Instagram CEO's Secrets

Unlock Adam Mosseri's Exclusive Tips for More Reach & Engagement

Direct from the CEO

Insider Strategies

Growth Tactics

Adam Mosseri

Head of Instagram @mosseri

Discover the exact strategies shared by Instagram's CEO to optimize your profile, create engaging content, and maximize your reach on the platform. These insider tips directly from Adam Mosseri will transform how you use Instagram in 2025.

Understanding Metrics

Watch Adam Mosseri explain Instagram's ranking systems

Performance Analytics That Actually Matter

Instagram's CEO reveals that different metrics matter depending on who you're trying to reach. Understanding these differences is critical for optimizing your content strategy.

Reaching Existing Followers

Watch time is crucial - Create powerful hooks and include solid points (controversial or actionable)

Likes matter more for existing followers than shares

Track like rate (total likes divided by reach) to measure content appeal

Reaching Non-Followers

Watch time matters even more for algorithmic distribution

Shares tend to matter more than likes for reaching new audiences

Focus on memes, breaking news, and trending topics for maximum shareability

How to Use These Insights

Track completion rate to measure how engaging your videos are

Analyze send rate (shares divided by total reach) to gauge shareability

Identify patterns in your top-performing content and double down on what works

Profile Optimization

Adam Mosseri shares essential profile optimization tips

First Impressions Matter

"Your profile is your first impression for people who discover you on Instagram and might not know who you are or what you do." - Adam Mosseri

Choose your profile picture carefully - Make it recognizable and professional

Verify your account status - Go to Profile > Settings > Account Status

Focus on originality - Original content gets better reach and distribution

Craft a compelling bio - Clearly communicate who you are and what value you offer

Maximize your reach by implementing all of these profile optimization tips

Reels Strategy

Adam Mosseri breaks down Reels tips and tricks

Content Best Practices

Include audio - Trending sounds are a plus (even for photo carousels)

Keep videos short - Under 3 minutes, ideally 45 seconds or less

Create original content - Avoid reposting from other creators

Avoid watermarks from other platforms (like TikTok)

Strategic Approach

Use trial reels to test content with non-followers first

Upgrade successful trials to share with followers and on your profile

Post variety of content - Don't be afraid to experiment with new formats

Be consistent with your posting schedule

Stories Optimization

Learn how to optimize your Stories for maximum engagement

Mastering Instagram Stories

Instagram's CEO reveals that Stories have a different distribution model than Feed posts or Reels. Here's how to optimize them:

Understand your audience - Only followers (especially more engaged ones) will see your Stories

Prioritize reply-worthy content - Replies are the most important engagement metric for Stories

Focus on content that generates likes and maintains good watch time

Use engagement stickers like polls, questions, and quizzes to boost interaction

Create tap-worthy content - Whether people tap specifically to see your stories matters for ranking

Content Strategy

Adam Mosseri reveals optimal posting frequency strategies

Create Engaging Content

Start with powerful hooks that capture attention in the first 3 seconds

Include solid points - Controversial or actionable information keeps viewers engaged

Create shareable content - Memes, breaking news, and trending topics drive shares

Strategic Publishing

Develop a consistent posting schedule to maintain audience engagement

Experiment with different content types to find what resonates with your audience

Adapt your strategy based on performance metrics and audience feedback

Engagement Tactics

Engage with your audience through comments and DMs

Ask questions in your captions to encourage comments

Stay up-to-date with Instagram's latest features and algorithm changes

Ready to Transform Your Instagram?

Apply these insider strategies from Instagram's CEO to dramatically increase your reach, engagement, and grow your presence on the platform.

Remember Adam Mosseri's key advice: "If you want to maximize your reach and grow your profile account as quickly as possible, make sure you do these things and it will help a lot of progress."

START IMPLEMENTING NOW